E-Commerce Business Valuations

Serving Miami, Miami-Dade County & South Florida.

Industry Description

This industry covers direct-to-consumer (DTC) brands, marketplace sellers, and subscription e-commerce businesses — a sector where customer acquisition economics and platform dependence heavily influence value.

Common Business Characteristics

Revenue often concentrated on one or few sales channels/marketplaces
Customer acquisition cost (CAC) and lifetime value (LTV) drive growth economics
Inventory and working capital intensity varies widely by model
Platform dependence (e.g., a single marketplace) is a key risk factor

Valuation Considerations

Assessing channel/platform concentration risk
Analyzing CAC/LTV trends and marketing spend efficiency
Evaluating inventory quality and working capital needs
Normalizing for one-time promotional or platform-fee changes

Benchmark Data

Sector statistics (E-Commerce, national): ~378,363 establishments · 5.9% average profit margin · $1,016,000 revenue per employee · 2.6 average employees · $40,260 average wages per employee

National industry data, cross-checked against a sibling Minerva Valuations site's live benchmark source and verified against duplication/labeling errors found elsewhere in that source before use. Not Miami-specific — shown as a representative national reference point, not a claim about the Miami market specifically.

Relevant Services

Business Valuations · M&A Advisory · Quality of Earnings

Valuation & Advisory Support

Miami Valuator is a valuation-driven advisory firm supporting transactions, disputes, tax matters, financial reporting, and M&A execution — anchored in disciplined analysis.

Professional standards: Our analyses are prepared with reference to USPAP, American Society of Appraisers guidance, AICPA valuation standards, and CFA Institute principles.

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